Webinar | Operationalising G2 Buyer Intent at Scale with Zymplify

In B2B sales, timing isn’t just important — it’s everything. You can have the perfect pitch, the most relevant solution, and competitive pricing, but if you reach out too early, the buyer isn’t ready. Too late, and they’ve already chosen a competitor. The sweet spot? When intent is at its

Most B2B teams focus their energy on a known list of target accounts. They’re often based on past wins, firmographic fit, or a sales rep’s gut feel. But here’s the problem: 📉 You can only sell to the accounts you can see — and in a fast-moving market, that means

The hidden cost of a half-open radar If your team relies on a single intent source (e.g. one publisher network, one review site, or one ad platform), you’re seeing only a fraction of the buyer’s journey. Buyers don’t research linearly or in one place; they bounce between publisher articles, comparison