Don’t let your leads go cold or, worse, to your competitors.
After the investment and effort put in to generate prospects and sales opportunities, don’t leave them in the middle of the funnel while you are busy focusing on closing deals or bringing in new leads.
Your funnel becomes a leaky bucket without this critical part of the process – nurture, nurture, nurture. Let the system do it for you through Social Posts, Blogs, Email Newsletters and Digital Ads Remarketing.
Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logo wins. The fresh pipeline numbers. The high-fives at the end of the quarter. But here’s the truth no one likes to admit: filling the pipeline without
Cutting Through the Noise The term “predictive” gets thrown around a lot in B2B sales and marketing. Unfortunately, it’s often buried under buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Zymplify, we see predictive GTM as something far more practical: It’s about knowing which buyers
Account-Based Marketing (ABM) has been a go-to B2B strategy for over a decade. The concept is sound: focus your resources on the accounts most likely to buy, and personalise every interaction. But here’s the problem — most ABM programs underperform. According to ITSMA, only 1 in 5 marketers say their
