Category: General

Buyer intent data has become a critical tool for identifying prospects and closing deals faster. Intent data provides insights into a potential customer’s readiness to buy, helping businesses prioritise leads and target their efforts more effectively.

Most Sales and marketing leaders know that intent data has the potential to enhance their strategies. These insights reveal which companies are actively searching for solutions, giving you the perfect opportunity to engage. But here’s the

Intent data has emerged as a game-changer for marketing and sales teams. These insights unlock a clear window into what potential customers are researching and which problems they’re trying to solve. But here’s the challenge—while gathering

Data activation—the process of turning raw data into actionable insights—holds immense promise for businesses looking to drive growth, improve customer engagement, and boost ROI.  However, as powerful as data activation can be, it’s not without its

Introduction: What is Data Activation?   Data activation is the process of transforming raw data into actionable insights that drive sales, marketing, and customer engagement. In today’s data-rich environment, businesses have access to vast amounts of

Are you fed up with the limited visibility you have into your website traffic? If your answer is yes, you are not alone. As per industry statistics, only about 2% of businesses visiting your B2B website

The B2B space is witnessing a transformative shift with the integration of Artificial Intelligence (AI). Generative AI, with its focus on customer experience, productivity, and growth, is redefining the face of sales and marketing. The influence

Embrace the future or risk being left behind. This mantra holds profound relevance as Artificial Intelligence (AI) continues to redefine the landscape of marketing and sales. But just how is AI reshaping these crucial business sectors?