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Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logo wins. The fresh pipeline numbers. The high-fives at the end of the
Cutting Through the Noise The term “predictive” gets thrown around a lot in B2B sales and marketing. Unfortunately, it’s often buried under buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At Zymplify,
How disconnected tools, clunky handoffs, and overcomplicated processes are quietly slowing your revenue engine — and how to fix it. Your tech stack is full. Your dashboards are busy. Your sales and marketing teams have dozens
So you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their journey. Now what? Having all that intelligence is
How signal-based targeting can rescue your pipeline and your ROI. In B2B marketing, budget pressure is relentless. You’re expected to generate more pipeline, from fewer resources, and still prove ROI every quarter. So why does it
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been the
The classic funnel no longer reflects how today’s B2B buyers behave. Stages like Awareness, Interest, and Consideration were built for a world where buying was linear, predictable, and controlled by sellers. But GTM leaders know the
Your sales and marketing teams are about to become a whole lot more efficient. We’re excited to unveil our latest product updates and integrations that enhance how you identify, research, and engage with in-market prospects. The
The 3% Rule and the Challenge of Market Segmentation Not every company in your target audience is ready to buy. In fact, only 3% of your total addressable market is actively searching for a solution
Introduction: AI Agents Are Transforming GTM Strategies AI adoption in B2B marketing and sales is skyrocketing—75% of B2B companies are either currently using or planning to implement AI in their GTM strategies. Yet, many teams
