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Successful sales outreach is heavily dependent on choosing to contact the right person at the right time with a message that is personalised to their pain points or goals. In 2021, Sales Hacker reported that
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right
The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting,
Data-driven marketing is a term commonly used in the industry referring to the importance of collecting, reporting and analysing data to guide marketing decisions. Marketers use data in a variety of manners from gaining insights
Marketing technology is advancing at a remarkable pace with evolving consumer trends and increasing access to customer data. Businesses that embrace data in their strategies, learn how to manage all the information, analyse the data
You could have the perfect content to engage your target audience but unless it is delivered at the exact time your prospects are looking for it, it could end up sitting in their inbox unopened.
What exactly are first and third-party buyer intent data? Â Zymplify provides both, so how do marketing and sales teams action the data insights they get from Zymplify intent data sources? FIRST PARTY INTENT DATAÂ First-party
Traditional methods of creating marketing strategies, basing campaigns on assumptions, and employing a trial and error approach have no place in today’s consumer-driven market. Market trends change FAST, so it’s more important than ever that
Buyer intent data – the secret sauce to exponential growth. With buyer intent data, there is a more effective way to ensure that you get the high quality leads that you need. Using buyer intent,
