RevOps is founded around three pillars: Process, Platform, and People. Each pillar is a foundational building block that the next pillar is built upon.
Research shows 21% of companies have seen increases in alignment and productivity across GTM teams after adopting a RevOps function, while organisations with tighter alignment of go-to-market teams saw a 100%-200% increase in ROI for their digital marketing initiatives.
Only when you have each pillar properly defined can you achieve focus, clarity, and accountability throughout your organisation.
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