The Importance of Buyer Personas and How to Create One
As a marketer in 2019, you need to would help if you keep your buyer personas at the forefront of all your marketing efforts. You need to think about their problem, what solutions they are
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Top 10 Multichannel Marketing Tips
There is a reason why you’re never more than two streets away from a Starbucks or a McDonalds. Being visible in more locations means more awareness, and more opportunity for your prospect to buy from
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Inbound marketing and marketing automation
You’ve heard the term, your competitors are using it, but what’s stopping you from jumping on to the marketing automation bandwagon? Ok, we understand you might not know much about it, or you don’t know
How social media affects lead generation
What did we ever do with our social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and
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Lead generation in 2019
Lead generation has changed dramatically with the skyrocketing use of social media. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new
Email marketing and lead generation
Email marketing is an effective way to keep potential customers, and already existing customers, engaged and informed. It’s a very effective way to keep businesses and their customers connected, by delivering important information as and
Website magnets: What are they and why are they so important?
Website magnets are engagement tools that should be tactically used to provide value and enhance user experience. These magnets grab the attention of the website visitor the moment they need an answer to a question
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Top 10 Tips on Mobile Marketing
As marketers, we know that effective mobile marketing is no longer an added extra, but an absolute necessity in today’s growing digital world. We are a world of scrollers, swipers and tappers and we use our
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30 video marketing stats that will make you want to start filming straight away
Have you noticed how all the ‘big dogs’ in your industry post video marketing content so much more than anyone else? We totally get it – creating and posting consistent video content can be frustrating and
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Why everyone should include video in their content strategy
Reports have shown that video is the most in demand and popular form of content online today, with more and more businesses, including it in their marketing strategy. People don’t always have time to read lengthy