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In any given market, only a tiny fraction of buyers are actually ready to buy — roughly 3%. The rest are either not looking, not aware, or not convinced. But that 3%? That’s where your revenue
The classic funnel no longer reflects how today’s B2B buyers behave. Stages like Awareness, Interest, and Consideration were built for a world where buying was linear, predictable, and controlled by sellers. But GTM leaders know the
Your sales and marketing teams are about to become a whole lot more efficient. We’re excited to unveil our latest product updates and integrations that enhance how you identify, research, and engage with in-market prospects. The
Research shows that the average enterprise company uses more than 200 SaaS applications, while even mid-sized businesses typically maintain 40-60 different tools. Each one comes with its own login, dashboard, learning curve, and monthly invoice. Here’s
Taking Buyer Intent to the Individual Level Let’s be honest—B2B marketing has made tremendous strides with buyer intent data. We’ve developed sophisticated ways to identify which companies are researching solutions in our space, giving marketing and
Topic-Level Intent Data meets Multi-Source Activation What if you could understand what your buyers are researching—before they even realise they need a solution like yours? That’s exactly what the new Zymplify + Foundry integration makes possible.
You’ve been there. The endless hours spent researching prospects, crafting personalised emails, and following up diligently—only to hear “we’re not looking to make a change right now” or worse, complete silence. For B2B sales and marketing
Think ABM is only for big-budget enterprise teams? Think again. Account-Based Marketing (ABM) doesn’t have to come with a six-figure price tag or a tech stack that takes six months to implement. In fact, some of
When it comes to building a high-performing go-to-market strategy, one of the most important – and most overlooked – foundations is a clearly defined Ideal Customer Profile (ICP). Too often, SMEs try to sell to “everyone”
The 3% Rule and the Challenge of Market Segmentation Not every company in your target audience is ready to buy. In fact, only 3% of your total addressable market is actively searching for a solution
