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Finding and engaging the right prospects has always been a challenge for B2B companies, especially as buyer behaviour becomes increasingly complex. Intent data offers a powerful solution, helping businesses gain visibility into customer needs and interests
When it comes to ROI, it’s not just about winning deals—it’s about managing the hidden costs of chasing the wrong leads. Each call to an uninterested prospect, every email that misses the mark, and all the
Data activation—the process of turning raw data into actionable insights—holds immense promise for businesses looking to drive growth, improve customer engagement, and boost ROI. However, as powerful as data activation can be, it’s not without its
Introduction: What is Data Activation? Data activation is the process of transforming raw data into actionable insights that drive sales, marketing, and customer engagement. In today’s data-rich environment, businesses have access to vast amounts of
Up to 90% of the buying process occurs online before a prospect ever engages with your sales team. This shift makes mastering the use of intent data critical to staying competitive. Intent-driven data activation is the
In the age of data-driven marketing, intent data is like gold dust, providing key insights into your prospects’ pre-purchase behaviours. Yet, the real challenge lies not in gathering this data but in transforming it into actionable
In today’s hyper-competitive market, the difference between closing a deal and losing out to a competitor often comes down to one thing: timing. Imagine if your sales team could engage with potential buyers precisely when they’re
63% of companies requesting information about your product will not purchase it for at least 3 months. Developing sales cadences helps your sales team to accelerate conversions and increase revenue, faster. If you’re new to the
Understanding your customer’s buying intentions can significantly enhance your marketing efforts. Intent data offers insights into customer behaviour, helping you fine-tune your sales and marketing strategies. Whether you’re new to the concept or looking to deepen
Every well-timed decision relies on quality data, but when inaccuracies creep in, we’re faced with ‘dirty data’, which can carry significant consequences for businesses. ‘Data Decay’ is another formidable foe, marking the gradual deterioration of data
