Stay up to date with the latest marketing, sales and service tips.
Customer acquisition requires getting in front of the right prospects, at the right time, with the right messages that resonate with them. Easily stated, but more tricky to execute. With proper planning, and the right tools
The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more self-service
G2 have released their quarterly reports and we’ve been ranked ‘High Performer’ in the Marketing Automation category for the 12th quarter in a row. G2 is the leading review site for business software – think TripAdvisor
As we plan for an exciting year of developments in 2022, the Zymplify team have picked their favourite marketing campaigns of 2021 and how they have shaped campaign planning for this year. Apple – ‘Hollywood in
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing
Introduction Reporting. The word most akin to Marmite, you either love it or you hate it. Are you a spreadsheet geek, with formulas, pivot tables and conditioning statements a plenty, or do you dread the very