The key to success in any business is effective communication and collaboration between departments. However, in many organisations, departments operate in silos, which can lead to infighting and a singular focus on departmental goals rather
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Organisations have had to adapt to a ton of changes in recent years, one of the most significant involves trying to use organisational systems developed in the 20th century to manage a far more advanced
In business, every drop of revenue counts. However, every quarter thousands of pounds could be slowly leaking out of your business. The culprit…breakdowns across your revenue processes resulting in revenue leak. There are many ways a
It’s no secret – the economic downturn has arrived. Leaders across industries are feeling the effects. Sales cycles are slowing, pipeline is slipping into future quarters, and companies are reducing customer acquisition spend. While many
Introduction We created the workbench feature within Zymplify to provide an overall view of how aspects within the platform are working and performing for your business. The workbench area of the platform allows you to
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing.
The purpose of a multi-channel marketing campaign is to use offline and digital marketing tactics to target and engage with your buyer persona with the ultimate goal of increasing the bottom line. Challenge accepted. Whether