The Definitive Guide to Email Marketing

The Definitive Guide to Email Marketing

Today, email marketing is more advanced than ever, with capabilities like segmenting lists to sending out personalised, relevant messages, and automation features that mean marketers can essentially “set it and forget it”. In this eBook we’ll cover the...
The Definitive Guide to Inbound Marketing

The Definitive Guide to Inbound Marketing

Chances are if you’re reading this, you’re involved in some way with the marketing world – or, at least, have some kind of connection to it. And, because of that, chances are you’ve heard or come across the term inbound marketing. Inbound marketing has been...
The Definitive Guide to Lead Generation

The Definitive Guide to Lead Generation

Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. It is a crucial part of the sales process. Without lead generation, a company’s sales team would...
Social media and inbound marketing

Social media and inbound marketing

Social media and inbound marketing go hand-in-hand like peanut butter and jelly. When used effectively, social media can be an incredibly useful tool in your overall inbound marketing strategy. Social media is a massive part of our lives, in both a professional and...
How to effectively cleanse your database

How to effectively cleanse your database

Your database is one of the most valuable assets you have as a company, and you should respect it thoroughly. The records that you hold in your database allow you to connect with the right people, at the right time via the right channel. It’s the backbone of your...
A Guide to Marketing Automation

A Guide to Marketing Automation

As marketers we all have one thing in common – we all want to improve the marketing ROI and supercharge our growth across all metrics. However, businesses around the world are neglecting the fundamentals of marketing and are struggling to align their people, processes...
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