How Social Media Affects Lead Generation
What did we ever do without social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and most of
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How to use Email Newsletters to Nurture Leads Effectivley
When used strategically, and respectfully, email newsletters, and email marketing as a whole is still a hugely effective way to get in front of and engage with your prospective customers. The thing is, marketers are still
4 of the Scariest Content Marketing Myths Debunked
There are loads of content marketing myths out there that could keep us awake at night. If we believed everything we heard, we would be too scared to do anything! There is a lot of misinformation
How to create an effective multichannel marketing strategy
What is multi-channel marketing? Multi-channel marketing refers to brands participating in marketing activities and selling their products or services in more than one channel. Unless your target audience has incredibly specific habits, and only use one
Email marketing: Are you taking it seriously?
There are now almost 4 billion email users worldwide. The number of business emails sent and received is expected to be more than 319 billion in 2021. For B2B audiences, email ranks third amongst the most
Top 10 Multichannel Marketing Tips
There is a reason why you’re never more than two streets away from a Starbucks or a McDonalds. Being visible in more locations means more awareness, and more opportunity for your prospect to buy from you.
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Inbound marketing and marketing automation
You’ve heard the term, your competitors are using it, but what’s stopping you from jumping on to the marketing automation bandwagon? Ok, we understand you might not know much about it, or you don’t know how
How social media affects lead generation
What did we ever do with our social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and most
Attract
Lead generation in 2019
Lead generation has changed dramatically with the skyrocketing use of social media. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new ways
Email marketing and lead generation
Email marketing is an effective way to keep potential customers, and already existing customers, engaged and informed. It’s a very effective way to keep businesses and their customers connected, by delivering important information as and when