Guides & Playbooks
A Beginners Guide to Data Decay
What is Data Decay? Data Decay refers to the degradation in the quality and accuracy of data. Essentially what was once accurate data is now
Resources
Stay up to date with the latest marketing, sales and service tips, news and resources.
Guides & Playbooks
A Beginners Guide to Sales Cadences
Even if you have a stream of fresh, qualified and ready-to-engage leads pouring into your pipeline, if you don’t have a well-planned sequence of touchpoints
Guides & Playbooks
Precision Sales & Marketing Factsheet
What is the easiest method to create a right time, right place, right message marketing campaign? Using a Precision Sales and Marketing strategy you can
Guides & Playbooks
Ultimate Guide to Sales & Marketing
A proven method on how to accelerate your growth using a unified marketing and sales strategy. The ability to capture and analyse data from all
Guides & Playbooks
Ultimate Sales Playbook
Are your sales team spending too much time qualifying bad leads? Leaks in your sales funnel represent lost leads and opportunities. But they also represent
Guides & Playbooks
The Ultimate Marketing Playbook
Gather more prospects and turn them into real customers at speed using Zymplify’s Marketing Playbook. The buyer journey is becoming more digital and your often
Guides & Playbooks
Prioritising Intent with Surge
Increase customer acquisition by targeting key decision makers when they are in the market for a solution to a problem you can solve. This guide
Case Studies
SecureAuth Case Study
Before converting to Zymplify, Karl Barton from cybersecurity platform, SecureAuth, was tossing content into the ether, hoping for a miracle that would bring customers his
Guides & Playbooks
Buyer Intent Guide
Buyer intent data – the secret sauce to exponential growth. With buyer intent data, there is a more effective way to ensure that you get