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In the age of data-driven marketing, intent data is like gold dust, providing key insights into your prospects’ pre-purchase behaviours. Yet, the real challenge lies not in gathering this data but in transforming it into actionable
In today’s hyper-competitive market, the difference between closing a deal and losing out to a competitor often comes down to one thing: timing. Imagine if your sales team could engage with potential buyers precisely when they’re
63% of companies requesting information about your product will not purchase it for at least 3 months. Developing sales cadences helps your sales team to accelerate conversions and increase revenue, faster. If you’re new to the
Understanding your customer’s buying intentions can significantly enhance your marketing efforts. Intent data offers insights into customer behaviour, helping you fine-tune your sales and marketing strategies. Whether you’re new to the concept or looking to deepen
Every well-timed decision relies on quality data, but when inaccuracies creep in, we’re faced with ‘dirty data’, which can carry significant consequences for businesses. ‘Data Decay’ is another formidable foe, marking the gradual deterioration of data
We’re beyond excited to share with you the news that’s been buzzing around the Zymplify HQ. Our team has been burning midnight oil, tweaking, enhancing, and refining our platform, all to provide you with an improved
For B2B marketers, understanding intent data is vital. The majority are already one step ahead, deploying intent data to promptly and efficiently identify and engage potential buyers. To avoid lagging, it’s time to understand the nuts
In today’s digital landscape, leveraging automated personalisation is imperative. According to Epsilon, 80% of consumers are more likely to do business with a company if it offers personalised experiences. However, reconciling the elements of automation and
Are you fed up with the limited visibility you have into your website traffic? If your answer is yes, you are not alone. As per industry statistics, only about 2% of businesses visiting your B2B website
The use of AI in marketing is not just a futuristic concept but a present-day reality, transforming the way marketers are creating and optimising their content. In particular, Generative AI is a game-changer, making labour-intensive tasks
