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We’re beyond excited to share with you the news that’s been buzzing around the Zymplify HQ. Our team has been burning midnight oil, tweaking, enhancing, and refining our platform, all to provide you with an improved
For B2B marketers, understanding intent data is vital. The majority are already one step ahead, deploying intent data to promptly and efficiently identify and engage potential buyers. To avoid lagging, it’s time to understand the nuts
In today’s digital landscape, leveraging automated personalisation is imperative. According to Epsilon, 80% of consumers are more likely to do business with a company if it offers personalised experiences. However, reconciling the elements of automation and
Are you fed up with the limited visibility you have into your website traffic? If your answer is yes, you are not alone. As per industry statistics, only about 2% of businesses visiting your B2B website
The use of AI in marketing is not just a futuristic concept but a present-day reality, transforming the way marketers are creating and optimising their content. In particular, Generative AI is a game-changer, making labour-intensive tasks
In a world where Artificial Intelligence (AI) is no longer the stuff of sci-fi but an everyday reality, the sales landscape has experienced a seismic shift. AI is now the unseen power, a hidden titan that
Understanding the Customer Success Lifecycle, and how to navigate it effectively, is crucial for creating a successful business. Each stage of the lifecycle – from onboarding to renewal – presents unique challenges and opportunities to nurture
Introduction Fancy a sneak peek into a real-life success story in the wild world of SaaS? Well, fasten your seatbelts and get ready for a journey of growth and success! We’re about to delve into the
You’re missing out on significant revenue opportunities if you’re not leveraging marketing automation to nurture prospects and drive them down your sales funnel. 80% of marketing automation users see improved lead gen & 77% see more
As businesses seek new ways to sustain competitive momentum and meet ambitious revenue targets, sales velocity has emerged as a critical metric. In the high-stakes arena of sales, it’s all about moving swiftly and smartly. In
