by Steve Lesser | Nov 23, 2018 | Convert
According to Wikipedia, Closing is a sales term which refers to the process of making a sale. The term springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to mean achievement of the desired outcome, which may...
by Steve Lesser | Oct 24, 2018 | Convert
If you’ve been in sales for any length of time, you’ve probably heard the term “elevator pitch”. You may have wondered, what exactly is an elevator pitch and what is the origin of the name? An elevator pitch is a brief, persuasive speech that you use to spark interest...
by Steve Lesser | Oct 24, 2018 | Convert
There are a few things that have changed so much in the world of sales since I began my career in 1979 than how the average business finds prospects that they can then turn into customers. I began my career selling computers at IBM in the Boston area. This was a...
by Naomi McLaughlin | Oct 2, 2018 | Convert, Engage
The traditional sales and marketing models have been transformed completely by the Google age. Salespeople are no longer in control of the information that customers receive and consumers tend to research your company long before you get in touch with them. As a...
