by Steve Lesser | Jul 16, 2019 | Convert
If you’ve been in sales for any length of time, you’ve probably heard the term “elevator pitch”. You may have wondered, what exactly is an elevator pitch and what is the origin of the name? An elevator pitch is a brief, persuasive speech that you use to spark interest... by Naomi McLaughlin | Jun 27, 2019 | Convert, Engage
The traditional sales and marketing models have been transformed completely by the Google age. Salespeople are no longer in control of the information that customers receive and consumers tend to research your company long before you get in touch with them. As a... by Naomi McLaughlin | May 22, 2019 | Attract, Convert, Engage, Identify, Measure, Nurture
We are so excited to launch the brand new Zymplify Academy. We are passionate about our clients, and while we are here to ‘do everything for you’, we also love teaching our clients to create effective digital marketing campaigns that they can replicate on their own,... by Naomi McLaughlin | May 7, 2019 | Attract, Convert, Engage, Identify, Measure, Nurture
We are so excited to reveal another update to our platform, and we can’t wait to show you around Zymplify 3.1. We’ll go through some of the fantastic updates in this blog post, but if you want to check the platform out for yourself and see what we’ve got to offer, you... by Steve Lesser | Nov 23, 2018 | Convert
According to Wikipedia, Closing is a sales term which refers to the process of making a sale. The term springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally to mean achievement of the desired outcome, which may... by Steve Lesser | Oct 24, 2018 | Convert
There are a few things that have changed so much in the world of sales since I began my career in 1979 than how the average business finds prospects that they can then turn into customers. I began my career selling computers at IBM in the Boston area. This was a... 
