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Up to 90% of the buying process occurs online before a prospect ever engages with your sales team. This shift makes mastering the use of intent data critical to staying competitive. Intent-driven data activation is the
In the age of data-driven marketing, intent data is like gold dust, providing key insights into your prospects’ pre-purchase behaviours. Yet, the real challenge lies not in gathering this data but in transforming it into actionable
In today’s hyper-competitive market, the difference between closing a deal and losing out to a competitor often comes down to one thing: timing. Imagine if your sales team could engage with potential buyers precisely when they’re
Understanding your customer’s buying intentions can significantly enhance your marketing efforts. Intent data offers insights into customer behaviour, helping you fine-tune your sales and marketing strategies. Whether you’re new to the concept or looking to deepen
For B2B marketers, understanding intent data is vital. The majority are already one step ahead, deploying intent data to promptly and efficiently identify and engage potential buyers. To avoid lagging, it’s time to understand the nuts
Welcome to the future of buyer intelligence. We’re excited to introduce our latest intent offering – Content Intent. It’s a breakthrough addition to our robust buyer intent toolkit, and is designed to help you connect with
With a plethora of data tools and technologies at their disposal, businesses are now better poised than ever to unlock the immense potential of data. Amidst the vast array of solutions, the Customer Data Platform (CDP)
Successful sales outreach is heavily dependent on choosing to contact the right person at the right time with a message that is personalised to their pain points or goals. In 2021, Sales Hacker reported that 80%
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals
The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more self-service
