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What is Lead Scoring? According to Wikipedia, the definition of lead scoring is, ‘a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organisation. The resulting score
Seventy-four per cent of marketers who have adopted a customer journey strategy agree that it has positively impacted overall customer engagement. As the path to conversion has become more complex, the ability to connect with shoppers
As digital marketers, we are always looking for new and innovative ways to drive revenue. We also want to remain as competitive as we can, and stand out from the crowd in this ever-evolving digital landscape
If you’re considering marketing automation, you need to know what to expect, and what benefits it will bring your business. While it might seem overwhelming, it comes with a wealth of benefits that you can read
Customer relationship management (CRM) is a huge part of not only successful sales and marketing in 2019, but in business as a whole. CRM is a broad concept and can seem a bit overwhelming, especially when
Only 33% of B2B companies are using blogs, despite 77% of internet users reading them regularly. Studies have shown that internet users in the US spend 3 x more time on blogs than they do on email. This
Integrating your sales and marketing team is an integral strategy that every company should adopt in 2019. Potential customers are becoming more and more informed about their options through online research. This means that companies with a
You’ve heard the term, your competitors are using it, but what’s stopping you from using marketing automation as part of your inbound marketing strategy? Ok, we understand you might not know much about it, or you
We are so excited to launch the brand new Zymplify Academy. We are passionate about our clients, and while we are here to ‘do everything for you’, we also love teaching our clients to create effective
We are so excited to reveal another update to our platform, and we can’t wait to show you around Zymplify 3.1. We’ll go through some of the fantastic updates in this blog post, but if you
