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Seventy-four per cent of marketers who have adopted a customer journey strategy agree that it has positively impacted overall customer engagement. As the path to conversion has become more complex, the ability to connect with shoppers
As digital marketers, we are always looking for new and innovative ways to drive revenue. We also want to remain as competitive as we can, and stand out from the crowd in this ever-evolving digital landscape
If you’re considering marketing automation, you need to know what to expect, and what benefits it will bring your business. While it might seem overwhelming, it comes with a wealth of benefits that you can read
Integrating your sales and marketing team is an integral strategy that every company should adopt in 2019. Potential customers are becoming more and more informed about their options through online research. This means that companies with a