Category: Nurture

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Nurture Your Leads with Lead Scoring

What is Lead Scoring? According to Wikipedia, the definition of lead scoring is, ‘a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organisation. The resulting

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B2B Blogging for Beginners

Only 33% of B2B companies are using blogs, despite 77% of internet users reading them regularly. Studies have shown that internet users in the US spend 3 x more time on blogs than they do on email.

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Exciting new Zymplify updates

We are so excited to reveal another update to our platform, and we can’t wait to show you around Zymplify 3.1. We’ll go through some of the fantastic updates in this blog post, but if

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