A beginner’s guide to Lead Generation

A beginner’s guide to Lead Generation

What is lead generation? The process of attracting and converting strangers and prospects into someone who has indicated interest in your company. A lead is a person who has shown interest in your products or services in any way. Lead generators could come in the form...

8 top tips for better email marketing

8 top tips for better email marketing

Email marketing is still one of the most popular forms of digital marketing, but how you should approach it has changed in recent years. Long gone are the days when you'd send out thousands and thousands of emails in one go, bombarding your audience with generic...

Inbound Marketing for Dummies

Inbound Marketing for Dummies

If you know a thing or two about marketing, I’m sure you’ll know all about inbound marketing. But for those small businesses or start-ups who mightn’t be familiar with the strategy and how powerful it can be, we’re here to tell you all about it. According to Hubspot,...

Why is branding so important?

Why is branding so important?

As much as we try and tell ourselves to ‘not judge a book by its cover’, unfortunately, we all do it and first impressions really do count when it comes to branding. According to www.businessdictionary.com, branding can be defined as the process involved in creating a...

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