The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more self-service
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G2 have released their quarterly reports and we’ve been ranked ‘High Performer’ in the Marketing Automation category for the 12th quarter in a row. G2 is the leading review site for business software – think TripAdvisor
As we plan for an exciting year of developments in 2022, the Zymplify team have picked their favourite marketing campaigns of 2021 and how they have shaped campaign planning for this year. Apple – ‘Hollywood in
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing
Introduction Reporting. The word most akin to Marmite, you either love it or you hate it. Are you a spreadsheet geek, with formulas, pivot tables and conditioning statements a plenty, or do you dread the very
When your plan is to grow your business at scale, your strategy needs to involve using automated workflows. Not only do they save time, they are designed to nurture prospects through the buyer journey to increase
The way businesses engage with B2B buyers has significantly changed. The vast amount of information your prospects have access to makes it more challenging to reach them with content they are interested in. Technology swept in,
Your marketing department is all abuzz with excitement to launch the campaign that they have planned, strategised, and worked endless hours on, only to find that it is not performing as well as they have hoped.