Marketing automation gives your business the tools it needs to gain essential insights into your customer’s journey from awareness to purchase, in real-time. You can analyse the customer data and from this trim the marketing
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When your customer buys, subscribes or enquires about your product or service, they have come through a process. Nobody’s purchasing decisions are made on a whim. They have come through a set of stages, known
If you work in, or with someone in sales and marketing you may have heard the term Persona a few times. The importance of personas for businesses is usually overlooked. You may create personas for
Where do you store your content? Your marketing team is putting it’s strategy into play, with the content being created for social and various marketing campaigns being shared – but wait. Where does all this
When it comes to picking a sales and marketing automation platform, there are so many on the market. Unless you’re a marketing expert, some of the platforms can seem daunting and it can be an