In business, every drop of revenue counts. However, every quarter thousands of pounds could be slowly leaking out of your business. The culprit…breakdowns across your revenue processes resulting in revenue leak. There are many ways a business
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It’s no secret – the economic downturn has arrived. Leaders across industries are feeling the effects. Sales cycles are slowing, pipeline is slipping into future quarters, and companies are reducing customer acquisition spend. While many organisations
Introduction We created the workbench feature within Zymplify to provide an overall view of how aspects within the platform are working and performing for your business. The workbench area of the platform allows you to set
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And
The purpose of a multi-channel marketing campaign is to use offline and digital marketing tactics to target and engage with your buyer persona with the ultimate goal of increasing the bottom line. Challenge accepted. Whether your
Customer acquisition requires getting in front of the right prospects, at the right time, with the right messages that resonate with them. Easily stated, but more tricky to execute. With proper planning, and the right tools