Stay up to date with the latest marketing, sales and service tips.
The use of AI in marketing is not just a futuristic concept but a present-day reality, transforming the way marketers are creating and optimising their content. In particular, Generative AI is a game-changer, making labour-intensive tasks
Demand Gen, ABM, Sales Outreach and most relevant RevOps go-to-market activities require a robust content development schedule, especially in the B2B space. When you’re a team of one or just a handful of marketing and sales
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And
The purpose of a multi-channel marketing campaign is to use offline and digital marketing tactics to target and engage with your buyer persona with the ultimate goal of increasing the bottom line. Challenge accepted. Whether your
It is no secret that today’s buyers are out there looking for the best deals long before they decide to engage with a brand. They are more informed than ever before about the available options, they
Customer acquisition requires getting in front of the right prospects, at the right time, with the right messages that resonate with them. Easily stated, but more tricky to execute. With proper planning, and the right tools
The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more self-service
With great data comes great challenges, or at least we think that is how the phrase should go.
As we plan for an exciting year of developments in 2022, the Zymplify team have picked their favourite marketing campaigns of 2021 and how they have shaped campaign planning for this year. Apple – ‘Hollywood in
Introduction Reporting. The word most akin to Marmite, you either love it or you hate it. Are you a spreadsheet geek, with formulas, pivot tables and conditioning statements a plenty, or do you dread the very
