Category: Marketing

Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. In a perfect world, these prospects would

Personalisation is when you call the subscriber out by name or focus your email marketing efforts around their interests and behaviour. This tip works particularly well for email because it’s such a personal form of communication,

Research, strategy, execution, and analysis. Your standard basis when it comes to creating an ad, social, or any other type of target-driven campaign. However, amongst all the noise of the cluttered markets, it can be very

Marketing automation gives your business the tools it needs to gain essential insights into your customer’s journey from awareness to purchase, in real-time. You can analyse the customer data and from this trim the marketing workflow

When your customer buys, subscribes or enquires about your product or service, they have come through a process. Nobody’s purchasing decisions are made on a whim. They have come through a set of stages, known as

Your customers have access to an untouched area Marketing Professionals only dream about. Research has shown that influencer marketing can be one of the most effective ways to grow your business, through awareness and targeted promotion.

In digital marketing in 2020, there’s no excuse to fear technology. The only thing to fear is our ability to over- or underestimate its ability to work with in the best ways we need it to.