What is a content strategy and how do you create one?
Content marketing is no longer just a buzz word within the world of marketing, and if you’re still not taking it seriously in 2019, then you really need to be. Content is just as important as
Blog
Stay up to date with the latest marketing, sales and service tips.
A beginner’s guide to lead generation: What you need to know
Long gone are the days of cold calling, and pesky sales-people interrupting your dinner to try and get you to sign up for something that you have no interest in whatsoever. I’m sure we all can
Why you should consider using marketing automation
If you’re considering marketing automation, you need to know what to expect, and what benefits it will bring your business. While it might seem overwhelming, it comes with a wealth of benefits that you can read
Attract
Top tips on how to get more engagement on social media
If you use social media and/or content marketing to promote your business or boost your sales, you might have noticed a dip in engagement over recent months. Social media algorithms are changing all the time and
Top 10 Multichannel Marketing Tips
Multichannel marketing is one of the most important marketing trends in 2019. There is a reason why you’re never more than two streets away from a Starbucks or a McDonalds. Being visible in more locations means
How Social Media Affects Lead Generation
What did we ever do without social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and most of
Forecast your Future with Buyer Intent Data
No, we haven’t opened a psychic side-line like Mystic Meg. But we do have something that will allow you to forecast your future lead generation efforts ahead of 2020. Analytics and data have never been more
Why an effective CRM is essential in business
Customer relationship management (CRM) is a huge part of not only successful sales and marketing in 2019, but in business as a whole. CRM is a broad concept and can seem a bit overwhelming, especially when
How to use Email Newsletters to Nurture Leads Effectivley
When used strategically, and respectfully, email newsletters, and email marketing as a whole is still a hugely effective way to get in front of and engage with your prospective customers. The thing is, marketers are still
4 of the Scariest Content Marketing Myths Debunked
There are loads of content marketing myths out there that could keep us awake at night. If we believed everything we heard, we would be too scared to do anything! There is a lot of misinformation