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Nurture Your Leads with Lead Scoring

What is Lead Scoring? According to Wikipedia, the definition of lead scoring is, ‘a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organisation. The resulting score

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Chatbots in 2020

You can book flights, order food, and get recommendations from pretty much anything from a chatbot in 2020. They are a very apparent part of how consumers communicate with brands and businesses and will continue to

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How to Manage Your Multichannel Marketing

It is essential to remain competitive in this ever-expanding digital landscape we live in, and one way to do that is engaged with multichannel marketing effectively. It refers to the combination of direct and indirect communication

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