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You could have the perfect content to engage your target audience but unless it is delivered at the exact time your prospects are looking for it, it could end up sitting in their inbox unopened. Potential
4 Obstacles to Maximising Marketing Automation Software and Zymplify’s Solutions Is your business using their Marketing Automation tools to their full potential?  Did you purchase the dream and then have to deal with the reality of
The marketing industry has seen unprecedented change in the last few years. For marketers trying to stay ahead of the curve, this means adopting new strategies such as precision marketing. Businesses that apply precision marketing and
What exactly are first and third-party buyer intent data? Â Zymplify provides both, so how do marketing and sales teams action the data insights they get from Zymplify intent data sources? FIRST PARTY INTENT DATAÂ First-party intent
Traditional methods of creating marketing strategies, basing campaigns on assumptions, and employing a trial and error approach have no place in today’s consumer-driven market. Market trends change FAST, so it’s more important than ever that marketing
While many businesses are still playing catch up to the digital revolution savvy marketers who were ahead of the curve are taking their marketing one step further. Automating your marketing processes just isn’t enough anymore, especially
In today’s crowded market space, creating a competitive advantage can be a challenge for many organisations. Digitalisation has become the new norm and businesses that don’t adopt new strategies will be left behind. Here are 5
Precise analytics are important and understanding how to calculate and use them can be a tough challenge. Using different platforms for marketing activities can make it difficult to figure out ROI. Zymplify’s end-to-end precision marketing platform has all
Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. In a perfect world, these prospects would
Personalisation is when you call the subscriber out by name or focus your email marketing efforts around their interests and behaviour. This tip works particularly well for email because it’s such a personal form of communication,
