Stay up to date with the latest marketing, sales and service tips.
While many businesses are still playing catch up to the digital revolution savvy marketers who were ahead of the curve are taking their marketing one step further. Automating your marketing processes just isn’t enough anymore, especially
In today’s crowded market space, creating a competitive advantage can be a challenge for many organisations. Digitalisation has become the new norm and businesses that don’t adopt new strategies will be left behind. Here are 5
Precise analytics are important and understanding how to calculate and use them can be a tough challenge. Using different platforms for marketing activities can make it difficult to figure out ROI. Zymplify’s end-to-end precision marketing platform has all
Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. In a perfect world, these prospects would
Personalisation is when you call the subscriber out by name or focus your email marketing efforts around their interests and behaviour. This tip works particularly well for email because it’s such a personal form of communication,
Research, strategy, execution, and analysis. Your standard basis when it comes to creating an ad, social, or any other type of target-driven campaign. However, amongst all the noise of the cluttered markets, it can be very
Marketing automation gives your business the tools it needs to gain essential insights into your customer’s journey from awareness to purchase, in real-time. You can analyse the customer data and from this trim the marketing workflow
When your customer buys, subscribes or enquires about your product or service, they have come through a process. Nobody’s purchasing decisions are made on a whim. They have come through a set of stages, known as
If you work in, or with someone in sales and marketing you may have heard the term Persona a few times. The importance of personas for businesses is usually overlooked. You may create personas for a
The Challenges of Growth We know that one of the biggest challenges businesses face is the ability to grow and scale whilst staying within budget. We see so many businesses stuck in the cycle of needing
