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If you use social media and/or content marketing to promote your business or boost your sales, you might have noticed a dip in engagement over recent months. Social media algorithms are changing all the time and
Multichannel marketing is one of the most important marketing trends in 2019. There is a reason why you’re never more than two streets away from a Starbucks or a McDonalds. Being visible in more locations means
What did we ever do without social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and most of
No, we haven’t opened a psychic side-line like Mystic Meg. But we do have something that will allow you to forecast your future lead generation efforts ahead of 2020. Analytics and data have never been more
Customer relationship management (CRM) is a huge part of not only successful sales and marketing in 2019, but in business as a whole. CRM is a broad concept and can seem a bit overwhelming, especially when
When used strategically, and respectfully, email newsletters, and email marketing as a whole is still a hugely effective way to get in front of and engage with your prospective customers. The thing is, marketers are still
There are loads of content marketing myths out there that could keep us awake at night. If we believed everything we heard, we would be too scared to do anything! There is a lot of misinformation
What is multi-channel marketing? Multi-channel marketing refers to brands participating in marketing activities and selling their products or services in more than one channel. Unless your target audience has incredibly specific habits, and only use one
Email often serves as the backbone of engaging marketing campaigns. Billions of people use email daily, making it one of the most effective marketing channels when it comes to reach and ROI. It can come in
Buyer Intent Data is the secret sauce to lead generation in 2019 – secret being the keyword. Not everyone has tapped into the multitude of benefits it can bring you and your business in today’s highly
