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The key to success in any business is effective communication and collaboration between departments. However, in many organisations, departments operate in silos, which can lead to infighting and a singular focus on departmental goals rather than
In today’s business landscape, it’s more important than ever to have a lean tech stack. With so many software applications available on the market, it can be tempting to try and integrate as many as possible
Organisations have had to adapt to a ton of changes in recent years, one of the most significant involves trying to use organisational systems developed in the 20th century to manage a far more advanced and
In business, every drop of revenue counts. However, every quarter thousands of pounds could be slowly leaking out of your business. The culprit…breakdowns across your revenue processes resulting in revenue leak. There are many ways a business
It’s no secret – the economic downturn has arrived. Leaders across industries are feeling the effects. Sales cycles are slowing, pipeline is slipping into future quarters, and companies are reducing customer acquisition spend. While many organisations
Introduction We created the workbench feature within Zymplify to provide an overall view of how aspects within the platform are working and performing for your business. Â The workbench area of the platform allows you to set
In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And
The purpose of a multi-channel marketing campaign is to use offline and digital marketing tactics to target and engage with your buyer persona with the ultimate goal of increasing the bottom line. Challenge accepted. Whether your
Successful sales outreach is heavily dependent on choosing to contact the right person at the right time with a message that is personalised to their pain points or goals. In 2021, Sales Hacker reported that 80%
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals
