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Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing
Data-driven marketing is a term commonly used in the industry referring to the importance of collecting, reporting and analysing data to guide marketing decisions. Marketers use data in a variety of manners from gaining insights into
Marketing technology is advancing at a remarkable pace with evolving consumer trends and increasing access to customer data. Businesses that embrace data in their strategies, learn how to manage all the information, analyse the data and
You could have the perfect content to engage your target audience but unless it is delivered at the exact time your prospects are looking for it, it could end up sitting in their inbox unopened. Potential
What exactly are first and third-party buyer intent data? Â Zymplify provides both, so how do marketing and sales teams action the data insights they get from Zymplify intent data sources? FIRST PARTY INTENT DATAÂ First-party intent
Traditional methods of creating marketing strategies, basing campaigns on assumptions, and employing a trial and error approach have no place in today’s consumer-driven market. Market trends change FAST, so it’s more important than ever that marketing
Buyer intent data – the secret sauce to exponential growth. With buyer intent data, there is a more effective way to ensure that you get the high quality leads that you need. Using buyer intent, you
What and Where are your Ideal Customers Researching? Staying ahead of your competitors and attracting new customers requires a lot of time and effort that you might sometimes feel there isn’t enough of in the day.
