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Understanding the signals that drive buyer intent is crucial for building an effective sales and marketing strategy. By capturing signals that reveal a prospect’s interest, intent data helps businesses engage with potential buyers at the right
Identifying and engaging potential customers is becoming increasingly complex. Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers
Blast yourself miles ahead of your competitors by getting to your customer base first. As marketeers, staying on top of your A-game is paramount to your campaign success. With the advent of new technology, you need
Endlessly running on the hamster wheel when your biggest rivals are armed with larger teams and bigger budgets is a one-way ticket to lost sales and team burn-out. To win big, you need to adopt a
The aim of the prospecting game is to locate matched personas identical to your customer base and pipe them through your sales funnel as prospects until they convert into revenue-generating customers. Â On paper, it sounds
Prospecting. A word filled with so much promise. It offers the possibility of sales on the horizon, but it’s a task that can be anything but pleasant. At Zymplify, we want to redefine the way you look
The hunt for quality prospects is marketing’s age-old conundrum. Many heads have been scratched and many eyes have watered at the cost. How do you source at volume without tripling your marketing team?  How do you
Effective marketing needs resources and time, marketers have to balance tight budgets and timescales while being judged on their results – sound familiar? As a marketer you want the best of both worlds, you want your
It is essential to remain competitive in this ever-expanding digital landscape we live in, and one way to do that is engaged with multichannel marketing effectively. It refers to the combination of direct and indirect communication
Marketing campaigns have changed over the years and we now look to new and improved techniques as opposed to traditional methods. Inbound marketing campaigns were introduced in recent years and have become more and more important
