Effective marketing needs resources and time, marketers have to balance tight budgets and timescales while being judged on their results – sound familiar?
As a marketer you want the best of both worlds, you want your marketing to be done right, and fast.
Sound impossible? It’s not.
Scaling business means finding and targeting new customers – to do this businesses need to generate new leads.
There are tons of ways to get leads, like you – we’ve tried them all.
Some methods are expensive, many are time consuming, and often the leads generated aren’t “qualified”. This usually means the prospect either isn’t all that relevant or they aren’t ready to buy, resulting in lead generation at a significant cost and resource to the business for a low conversion rate.
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Does this mean lead generation is dead? Nope! In fact,
Companies that excel at nurturing the right leads generate 50% more sales at 33% lower cost?
But how do you generate the right leads? Here are 4 ways (hint hint, one of them is the best way!)
1. Go For Quick Wins
Maximise resources you already have in your arsenal. If you’ve created blog posts, whitepapers, webinars, video content, case studies, and more, reuse them to double-down on their effectiveness.
Try turning your existing content into an email sequence to get in front of your customers and keep them engaged.
Repurpose that 14-page ebook into smaller bite-sized chunks and consider placing valuable content such as webinars behind a gated landing page.
2. Stop Procrastinating (or “Just Do It”)
Campaign strategy, planning, and preparation can be a time drain. There’s this huge rush to produce five weeks’ worth of content before you even begin the campaign – if this is you, you might want to reconsider your approach.
Being “prepared” and getting your ducks in a row can sometimes see your campaign launch have the speed of a turtle when really what you want is the force of a tiger. Prospects will go cold, the business landscape will change and the moment of opportunity could be lost.
Think about releasing your first piece of content, then preparing the next stages as you go, this means you’re already engaging with your target audience and generating leads while you drip-release your campaign.
3. Be Visible
Maybe you already have a leads list or you’ve run a campaign with a fairly decent conversion rate? What about the prospects on that list who just weren’t ready when you were?
Time to remarket and retarget.
Think about it, you know this already,
The average prospect needs to connect with up to seven touch points before they convert.
That means maintaining consistent contact is vital for conversion.
By keeping your brand and message front and centre for your target audience and having your leads engage with multi-channel remarketing tactics across a range of platforms, including email, social media, digital advertising, and more means when they are ready to buy – your name will be top of mind.
4. Time To Supercharge
The old way of lead generation is fine, it works…but it can be slow. The new way is better – and we have it!
Marketing automation software like Zymplify supercharges your lead generation capabilities. Here’s the jargon – in short, it’s an end-to-end prospecting tool that gives you access to extensive and highly targeted audiences that are matched to specific criteria you set.
But that is not all.
Zymplify helps you nurture those prospects by automating touch points across email, digital ads and social media, allowing you to send the right message, to the right audiences, at the right time.
What does that mean? Hot leads, that’s what.
This list of prospective customers will be ready to hear from you, in fact, many will be “wanting” to hear from you which will maximise the efficiency of your sales and marketing team and free up time for you to focus on other priorities.
With Zymplify it is possible to do marketing right, and fast.
It’s the marketing equivalent of a cheetah. On a skateboard. Powered by a rocket.