You’ve heard the term and you know plenty of marketers using successfully to grow their business. But what is Marketing Automation? Marketing automation aims to bring together all of a company’s marketing requirements into a …
Today, email marketing is more advanced than ever, with capabilities like segmenting lists to sending out personalised, relevant messages…
All of the old-fashioned methods rely on us pushing our message out, whereas inbound marketing does the opposite.
Lead generation is the process of attracting people who have never heard of your company and then converting them into leads…
