How to Find Buyers You Didn’t Even Know Existed
Most B2B teams focus their energy on a known list of target accounts. They’re often based on past wins, firmographic fit, or a sales rep’s gut feel. But here’s the problem: 📉 You can only …
Why Single-Source Intent Is Costing You Pipeline
The hidden cost of a half-open radar If your team relies on a single intent source (e.g. one publisher network, one review site, or one ad platform), you’re seeing only a fraction of the buyer’s …
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What Is an Intent Qualified Lead (IQL)?
Why the Funnel Needs an Upgrade The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. …
GTM Bloat: The Silent Pipeline Killer
How disconnected tools, clunky handoffs, and overcomplicated processes are quietly slowing your revenue engine — and how to fix it. Your tech stack is full. Your dashboards are busy. Your sales and marketing teams have …
The Hidden Cost of Slow Sales Follow-Up (And How to Automate It)
Why timing kills deals — and how signal-based automation helps you act before it’s too late. You’ve just captured the perfect lead. An in-market account from your ICP downloads a case study, visits your pricing …
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3 Signals That Reveal a Buyer Is Actually Ready (And 3 That Don’t)
Every marketer and seller knows the feeling: A prospect downloads your content. The lead score goes up. You send the follow-up. And then… nothing. They don’t respond. They don’t book. They vanish. So what went …
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From Clicks to Clarity: How to Spot Real Buying Behaviour Early
Why reacting to form fills is too late — and how to uncover pipeline opportunities before your competitors do. In B2B go-to-market (GTM), timing is everything. Your team can have the perfect campaign, the right …
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5 Ways to Activate Person-Based Intent Signals (That Actually Work)
So you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their journey. Now what? Having all that intelligence …
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The Hidden Leak in Your Marketing Budget (And How to Plug It With Buyer Signals)
How signal-based targeting can rescue your pipeline and your ROI. In B2B marketing, budget pressure is relentless. You’re expected to generate more pipeline, from fewer resources, and still prove ROI every quarter. So why does …
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From Chaos to Conversion: What GTM Looks Like Before vs. After Zymplify
In today’s B2B landscape, buying behaviour has changed — but most GTM strategies haven’t. 🔹 87% of buyers now self-educate before engaging with sales🔹 Only 3% of your total addressable market is actively in-market at …
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