So you’ve got your hands on person-based intent data. You know exactly who’s researching solutions in your space, what they care about, and where they are in their journey. Now what? Having all that intelligence …
5 Ways to Activate Person-Based Intent Signals (That Actually Work) Read More »
How signal-based targeting can rescue your pipeline and your ROI. In B2B marketing, budget pressure is relentless. You’re expected to generate more pipeline, from fewer resources, and still prove ROI every quarter. So why does …
The Hidden Leak in Your Marketing Budget (And How to Plug It With Buyer Signals) Read More »
In today’s B2B landscape, buying behaviour has changed — but most GTM strategies haven’t. 🔹 87% of buyers now self-educate before engaging with sales🔹 Only 3% of your total addressable market is actively in-market at …
From Chaos to Conversion: What GTM Looks Like Before vs. After Zymplify Read More »
It’s easy to assume that someone engaging with your content is automatically ready to buy. But here’s the catch, not all interest equals buying intent. And if your team is treating every click, download, or …
Interest vs Intent: Why the Difference Matters in B2B Sales Read More »
Sales and marketing teams have always chased the same goal: finding the right prospects, at the right time, with the right message. But here’s the reality — traditional funnels can’t keep up with how buyers …
The Research Quadrant: A New Way to Map Buyer Readiness Read More »
In any given market, only a tiny fraction of buyers are actually ready to buy — roughly 3%. The rest are either not looking, not aware, or not convinced. But that 3%? That’s where your …
Why 3% of Your Market Is Ready — and How to Find Them Read More »
Intent data is a game-changer for sales and marketing teams. It tells you who’s showing buying signals, what they’re interested in, and when they’re most likely to engage. For years, account-based intent data has been …
Person-Based Intent Data Doesn’t Replace Account-Based Intent – It Activates It Read More »
The classic funnel no longer reflects how today’s B2B buyers behave. Stages like Awareness, Interest, and Consideration were built for a world where buying was linear, predictable, and controlled by sellers. But GTM leaders know …
The Modern Funnel Is Dead: Welcome to Signal-Based GTM Read More »
Your sales and marketing teams are about to become a whole lot more efficient. We’re excited to unveil our latest product updates and integrations that enhance how you identify, research, and engage with in-market prospects. …
Research shows that the average enterprise company uses more than 200 SaaS applications, while even mid-sized businesses typically maintain 40-60 different tools. Each one comes with its own login, dashboard, learning curve, and monthly invoice. …
