Don’t Just Fill Your Pipeline, Protect It
Why Protecting Pipeline Is Just as Important as Filling It Every sales and marketing team loves the thrill of new deals. The big logo wins. The fresh pipeline numbers. The high-fives at the end of …
Predict Buyer Behaviour Without the Hype: Practical Ways to Spot and Validate Intent
Cutting Through the Noise The term “predictive” gets thrown around a lot in B2B sales and marketing. Unfortunately, it’s often buried under buzzwords, vague promises, or overhyped “AI” claims that don’t deliver measurable results. At …
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Zymplify vs Traditional ABM: What You’re Missing
Account-Based Marketing (ABM) has been a go-to B2B strategy for over a decade. The concept is sound: focus your resources on the accounts most likely to buy, and personalise every interaction. But here’s the problem …
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How to Equip Your Sales Team With Richer Buying Signals
The Sales Enablement Gap No One Talks About Most sales enablement efforts focus on skills — better pitches, objection handling, CRM usage. But in today’s market, your sales team’s biggest advantage isn’t just how they …
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Zymplify 7.06: Smarter Targeting, Faster Action, and Scalable Outreach
We’re excited to roll out the latest version of Zymplify. This release is packed with powerful updates designed to help GTM teams track, verify, and activate buyer intent with more precision than ever. From real-time …
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How to Trigger Outreach the Moment Buyers Show Intent
In B2B sales, timing isn’t just important — it’s everything. You can have the perfect pitch, the most relevant solution, and competitive pricing, but if you reach out too early, the buyer isn’t ready. Too …
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How to Find Buyers You Didn’t Even Know Existed
Most B2B teams focus their energy on a known list of target accounts. They’re often based on past wins, firmographic fit, or a sales rep’s gut feel. But here’s the problem: 📉 You can only …
Why Single-Source Intent Is Costing You Pipeline
The hidden cost of a half-open radar If your team relies on a single intent source (e.g. one publisher network, one review site, or one ad platform), you’re seeing only a fraction of the buyer’s …
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What Is an Intent Qualified Lead (IQL)?
Why the Funnel Needs an Upgrade The traditional B2B funnel is showing its age. For decades, sales and marketing teams have relied on the MQL (Marketing Qualified Lead) as their north star for pipeline building. …
GTM Bloat: The Silent Pipeline Killer
How disconnected tools, clunky handoffs, and overcomplicated processes are quietly slowing your revenue engine — and how to fix it. Your tech stack is full. Your dashboards are busy. Your sales and marketing teams have …
