Your sales and marketing teams are about to become a whole lot more efficient. We’re excited to unveil our latest product updates and integrations that enhance how you identify, research, and engage with in-market prospects. …
Research shows that the average enterprise company uses more than 200 SaaS applications, while even mid-sized businesses typically maintain 40-60 different tools. Each one comes with its own login, dashboard, learning curve, and monthly invoice. …
Taking Buyer Intent to the Individual Level Let’s be honest—B2B marketing has made tremendous strides with buyer intent data. We’ve developed sophisticated ways to identify which companies are researching solutions in our space, giving marketing …
Person-Based Intent: The Next Evolution in Buyer Intelligence Read More »
Topic-Level Intent Data meets Multi-Source Activation What if you could understand what your buyers are researching—before they even realise they need a solution like yours? That’s exactly what the new Zymplify + Foundry integration makes …
Gain Unmatched Buyer Visibility with Zymplify & Foundry Read More »
You’ve been there. The endless hours spent researching prospects, crafting personalised emails, and following up diligently—only to hear “we’re not looking to make a change right now” or worse, complete silence. For B2B sales and …
5 Signs Someone’s Actually Ready to Buy (Not Just Browsing) Read More »
Think ABM is only for big-budget enterprise teams? Think again. Account-Based Marketing (ABM) doesn’t have to come with a six-figure price tag or a tech stack that takes six months to implement. In fact, some …
Building a Lean, High-Impact ABM Strategy (Without the Big Budget) Read More »
When it comes to building a high-performing go-to-market strategy, one of the most important – and most overlooked – foundations is a clearly defined Ideal Customer Profile (ICP). Too often, SMEs try to sell to …
How to Define Your Ideal Customer Profile (ICP) – A Practical Guide for SMEs Read More »
The 3% Rule and the Challenge of Market Segmentation Not every company in your target audience is ready to buy. In fact, only 3% of your total addressable market is actively searching for a …
Right Buyer, Right Time: Using AI to Identify & Engage High-Intent Prospects Read More »
Introduction: AI Agents Are Transforming GTM Strategies AI adoption in B2B marketing and sales is skyrocketing—75% of B2B companies are either currently using or planning to implement AI in their GTM strategies. Yet, many …
How AI Agents Are Reshaping GTM: A Must-Read for Marketers Read More »
Introduction: The Evolution of ABM Account-Based Marketing (ABM) has always been about precision. Instead of casting a wide net, B2B marketers focus their efforts on high-value accounts that fit their Ideal Customer Profile (ICP). But …
ABM Meets Intent Data: How to Supercharge Your Account-Based Marketing Strategy Read More »
