Northern Ireland software company partners with Ulster University for future development
A marketing software company has joined forces with Ulster University to boost employment in Northern Ireland’s tech sector. Portstewart based Zymplify have partnered with Ulster University for a new project aimed at attracting graduates to …
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Software company creating 15 jobs after £1m boost
A co Londonderry marketing software business is creating 15 jobs after landing £1m from US investors. Zymplify, which is based in Portstewart and produces software to help businesses automate and simplify advertising and marketing, secured backing from Boston …
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How to make the most of Google AdWords – no matter what your budget is
You might think that with Google AdWords, the more you spend, the better your results will be. While this might have been true in the past, fortunately for smaller businesses with smaller budgets, times are …
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Why is branding so important?
As much as we try and tell ourselves to ‘not judge a book by its cover’, unfortunately, we all do it and first impressions really do count when it comes to branding. According to www.businessdictionary.com, …
The Power of Social Media Influencers
The way we access our media has changed dramatically over the last ten years and social media influencers seem to be slowing taking over. We are picking up our smartphones and tablets now before we’ …