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Marketing automation gives your business the tools it needs to gain essential insights into your customer’s journey from awareness to purchase, in real-time. You can analyse the customer data and from this trim the marketing workflow
When your customer buys, subscribes or enquires about your product or service, they have come through a process. Nobody’s purchasing decisions are made on a whim. They have come through a set of stages, known as
If you work in, or with someone in sales and marketing you may have heard the term Persona a few times. The importance of personas for businesses is usually overlooked. You may create personas for a
The Challenges of Growth We know that one of the biggest challenges businesses face is the ability to grow and scale whilst staying within budget. We see so many businesses stuck in the cycle of needing
A sales funnel is a process that helps turn prospects into leads and finally into a customer. It is simply the steps a person takes to become a customer. What are the stages? Awareness A simple
Where do you store your content? Your marketing team is putting it’s strategy into play, with the content being created for social and various marketing campaigns being shared – but wait. Where does all this fantastic
Content Marketing Agency The Content Stylist is a marketing agency supporting its clients to grow andscale through bespoke content creation that’s on message and on-brand. They then go on to support their client’s with content marketing
Uncertain times can cause stressful situations for business owners. Re-thinking job roles, scaling down and closing offices to maintain working from home can mean a reduction in overheads and staff costs. When businesses think about their ROI
When it comes to picking a sales and marketing automation platform, there are so many on the market. Unless you’re a marketing expert, some of the platforms can seem daunting and it can be an overwhelming
