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Lead generation has changed dramatically with the skyrocketing use of social media. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new ways
Email marketing is an effective way to keep potential customers, and already existing customers, engaged and informed. It’s a very effective way to keep businesses and their customers connected, by delivering important information as and when
Website magnets are engagement tools that should be tactically used to provide value and enhance user experience. These magnets grab the attention of the website visitor the moment they need an answer to a question or
Integrating your sales and marketing team is an integral strategy that every company should adopt in 2019. Potential customers are becoming more and more informed about their options through online research. This means that companies with a
As marketers, we know that effective mobile marketing is no longer an added extra, but an absolute necessity in today’s growing digital world. We are a world of scrollers, swipers and tappers and we use our mobile
A landing page is one of the most essential elements of lead generation and can help turn lots of visitors to your site into paying customers. By directing your potential customers to specific landing pages via
Have you noticed how all the ‘big dogs’ in your industry post video marketing content so much more than anyone else? We totally get it – creating and posting consistent video content can be frustrating and difficult.
Reports have shown that video is the most in demand and popular form of content online today, with more and more businesses, including it in their marketing strategy. People don’t always have time to read lengthy articles
Email marketing is still one of the most popular forms of digital marketing, but how you should approach it has changed in recent years. Long gone are the days when you’d send out thousands and thousands
Creating engaging and educational content is the key to an effective inbound marketing strategy. The content is the hook that will encourage people to find out more, and convert into leads. Therefore, it must be nothing
