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While many businesses are still playing catch up to the digital revolution savvy marketers who were ahead of the curve are taking their marketing one step further. Automating your marketing processes just isn’t enough anymore, especially
As we approach the end of 2022, the proverbial light at the end of the tunnel is in sight and although we’re all facing certain challenges, you savvy business people are setting your targets high for
Historically the battle between sales and marketing has been well documented in most companies. Both departments in a bid to make their mark in the boardroom traditionally worked in competition and, in many cases, found it
Data-driven marketing is a term commonly used in the industry referring to the importance of collecting, reporting and analysing data to guide marketing decisions. Marketers use data in a variety of manners from gaining insights into
Marketing technology is advancing at a remarkable pace with evolving consumer trends and increasing access to customer data. Businesses that embrace data in their strategies, learn how to manage all the information, analyse the data and
You could have the perfect content to engage your target audience but unless it is delivered at the exact time your prospects are looking for it, it could end up sitting in their inbox unopened. Potential
4 Obstacles to Maximising Marketing Automation Software and Zymplify’s Solutions Is your business using their Marketing Automation tools to their full potential?  Did you purchase the dream and then have to deal with the reality of
The marketing industry has seen unprecedented change in the last few years. For marketers trying to stay ahead of the curve, this means adopting new strategies such as precision marketing. Businesses that apply precision marketing and
What exactly are first and third-party buyer intent data? Â Zymplify provides both, so how do marketing and sales teams action the data insights they get from Zymplify intent data sources? FIRST PARTY INTENT DATAÂ First-party intent
Traditional methods of creating marketing strategies, basing campaigns on assumptions, and employing a trial and error approach have no place in today’s consumer-driven market. Market trends change FAST, so it’s more important than ever that marketing
