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When your plan is to grow your business at scale, your strategy needs to involve using automated workflows. Not only do they save time, they are designed to nurture prospects through the buyer journey to increase
At Zymplify, we’re hoping that 2022 brings with it a few less surprises than the previous two years and more exciting opportunities to bring precision marketing and sales techniques to our current and new clients. We’ve
The way businesses engage with B2B buyers has significantly changed. The vast amount of information your prospects have access to makes it more challenging to reach them with content they are interested in. Technology swept in,
Your marketing department is all abuzz with excitement to launch the campaign that they have planned, strategised, and worked endless hours on, only to find that it is not performing as well as they have hoped.
To create successful marketing and sales outreach strategies with ease, you need to make sure you are giving your audience the right information at the right time in their respective buyer journey. Your engagement must reflect
While many businesses are still playing catch up to the digital revolution savvy marketers who were ahead of the curve are taking their marketing one step further. Automating your marketing processes just isn’t enough anymore, especially
As we approach the end of 2022, the proverbial light at the end of the tunnel is in sight and although we’re all facing certain challenges, you savvy business people are setting your targets high for
Historically the battle between sales and marketing has been well documented in most companies. Both departments in a bid to make their mark in the boardroom traditionally worked in competition and, in many cases, found it
Data-driven marketing is a term commonly used in the industry referring to the importance of collecting, reporting and analysing data to guide marketing decisions. Marketers use data in a variety of manners from gaining insights into
Marketing technology is advancing at a remarkable pace with evolving consumer trends and increasing access to customer data. Businesses that embrace data in their strategies, learn how to manage all the information, analyse the data and
