Snap Chat publishes new insights into Generation Z

Snapchat and Generation Z

Have you jumped on the Snapchat bandwagon? Even if it’s not for business reasons, you more than likely have joined up to the popular photo-sharing app in recent years. It’s probably one of the newest forms of social media and has really taken off since when it first launched in 2011. (Can you believe it’s been around for 6 years already?)

It’s fun with its filters and easy-to-use, but why should you consider using it for your business as well as personal use? Let us give you a quick insight into the most recent stats released by the multi-million-dollar app.

Why should I be jumping on the Snapchat bandwagon?

  • 300 million+ monthly active users.
  • There is a total number of 187 million active Snapchat users every day.
  • There are over 1 million photos and videos created on the app every day.
  • The average time spent per user on a daily basis sitting at 30 minutes.
  • Active Snappers open the app 18+ times every single day.
  • The average user of Snapchat creates more than 20 messages or ‘snaps’ per day.


It would take you 10 years to view all the photos shared on Snapchat in the last hour. And by the time you’d viewed those, another 880,000 years’ worth of photos would have been shared!! More than 20,000 photos are shared every second. Now, why are you not a part of all this? 


Since it launched in 2011, it has raised $1.8 billion, and their largest expenses, aside from payroll, came from $47 million spends on product and $13.7 million for ‘outside services’. It was valued at $15 billion at the end of 2017 but has filed for an IPO that could value the company at $25 billion

Why not create a Snapchat account for your business and take your customers behind the scenes? Show them quick snippets of your daily running, exciting meetings or reveal exclusive product developments. Whatever it is, you need to consider getting to know the app and using it to your advantage.

Check out our infographic below for more interesting facts which relate to Generation Z and the power they have on buying influence.

Snap Chat statistics on Generation Z
Snap Chat statistics on Generation Z

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