Why an effective CRM is essential in business
Customer relationship management (CRM) is a huge part of not only successful sales and marketing in 2019, but in business as a whole. CRM is a broad concept and can seem a bit overwhelming, especially …
How to use Email Newsletters to Nurture Leads Effectivley
When used strategically, and respectfully, email newsletters, and email marketing as a whole is still a hugely effective way to get in front of and engage with your prospective customers. The thing is, marketers are …
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4 of the Scariest Content Marketing Myths Debunked
There are loads of content marketing myths out there that could keep us awake at night. If we believed everything we heard, we would be too scared to do anything! There is a lot of …
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How to create an effective multichannel marketing strategy
What is multi-channel marketing? Multi-channel marketing refers to brands participating in marketing activities and selling their products or services in more than one channel. Unless your target audience has incredibly specific habits, and only use …
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Perfecting your email strategy
Email often serves as the backbone of engaging marketing campaigns. Billions of people use email daily, making it one of the most effective marketing channels when it comes to reach and ROI. It can come …
Four benefits of Buyer Intent Data
Buyer Intent Data is the secret sauce to lead generation in 2019 – secret being the keyword. Not everyone has tapped into the multitude of benefits it can bring you and your business in today’s …
8 Ways to get More Social Media Followers
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Building up your followers on social media is a key goal for many companies. A strong presence on social media can dramatically raise the profile of your brand, as …
Navatalk – Digital Agency
Find out how NavaTalk used Zymplify to grow their Digital Marketing Agency. NavaTalk had the in-house skills to do all of this, but they didn’t have the capacity to do this on their own and …
Buyer Intent Data and G2 Reveal
Buyer Intent Data and our catalogue of Reveal Tools are some of the latest developments we have added to the Zymplify platform. In this short blog post, we’re going to introduce you to G2 Reveal, …
Email marketing: Are you taking it seriously?
There are now almost 4 billion email users worldwide. The number of business emails sent and received is expected to be more than 319 billion in 2021. For B2B audiences, email ranks third amongst the …