Lead generation has changed dramatically with the skyrocketing use of social media. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new …
Email marketing is an effective way to keep potential customers, and already existing customers, engaged and informed. It’s a very effective way to keep businesses and their customers connected, by delivering important information as and …
Website magnets are engagement tools that should be tactically used to provide value and enhance user experience. These magnets grab the attention of the website visitor the moment they need an answer to a question …
Website magnets: What are they and why are they so important? Read More »
Integrating your sales and marketing team is an integral strategy that every company should adopt in 2019. Potential customers are becoming more and more informed about their options through online research. This means that companies with …
The importance of integrating sales and marketing Read More »
As marketers, we know that effective mobile marketing is no longer an added extra, but an absolute necessity in today’s growing digital world. We are a world of scrollers, swipers and tappers and we use our …
A landing page is one of the most essential elements of lead generation and can help turn lots of visitors to your site into paying customers. By directing your potential customers to specific landing pages …
How to Create the Perfect Landing Page: A Checklist Read More »
Have you noticed how all the ‘big dogs’ in your industry post video marketing content so much more than anyone else? We totally get it – creating and posting consistent video content can be frustrating and …
30 video marketing stats that will make you want to start filming straight away Read More »
Reports have shown that video is the most in demand and popular form of content online today, with more and more businesses, including it in their marketing strategy. People don’t always have time to read lengthy …
Why everyone should include video in their content strategy Read More »
Email marketing is still one of the most popular forms of digital marketing, but how you should approach it has changed in recent years. Long gone are the days when you’d send out thousands and …
Creating engaging and educational content is the key to an effective inbound marketing strategy. The content is the hook that will encourage people to find out more, and convert into leads. Therefore, it must be …
How to create content as part of your inbound marketing strategy Read More »
