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In Marketing 101, and all business classes I suspect, we are first taught the importance of being both efficient and effective. Working efficiently means doing things right, whereas working effectively means doing the right thing. And
The purpose of a multi-channel marketing campaign is to use offline and digital marketing tactics to target and engage with your buyer persona with the ultimate goal of increasing the bottom line. Challenge accepted. Whether your
Successful sales outreach is heavily dependent on choosing to contact the right person at the right time with a message that is personalised to their pain points or goals. In 2021, Sales Hacker reported that 80%
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals
It is no secret that today’s buyers are out there looking for the best deals long before they decide to engage with a brand. They are more informed than ever before about the available options, they
When defining your sales process the emphasis is put on the steps a sales rep should go through to move a cold prospect to a warm lead, to a customer. What is sometimes forgotten is the
Customer acquisition requires getting in front of the right prospects, at the right time, with the right messages that resonate with them. Easily stated, but more tricky to execute. With proper planning, and the right tools
The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more self-service
G2 have released their quarterly reports and we’ve been ranked ‘High Performer’ in the Marketing Automation category for the 12th quarter in a row. G2 is the leading review site for business software – think TripAdvisor
With great data comes great challenges, or at least we think that is how the phrase should go.
