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Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right individuals
It is no secret that today’s buyers are out there looking for the best deals long before they decide to engage with a brand. They are more informed than ever before about the available options, they
When defining your sales process the emphasis is put on the steps a sales rep should go through to move a cold prospect to a warm lead, to a customer. What is sometimes forgotten is the
Customer acquisition requires getting in front of the right prospects, at the right time, with the right messages that resonate with them. Easily stated, but more tricky to execute. With proper planning, and the right tools
The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more self-service
G2 have released their quarterly reports and we’ve been ranked ‘High Performer’ in the Marketing Automation category for the 12th quarter in a row. G2 is the leading review site for business software – think TripAdvisor
With great data comes great challenges, or at least we think that is how the phrase should go.
As we plan for an exciting year of developments in 2022, the Zymplify team have picked their favourite marketing campaigns of 2021 and how they have shaped campaign planning for this year. Apple – ‘Hollywood in
Many sales strategies are still based on gut instinct and acumen but there comes a point where a company must start using precise data to drive its decision making. With precision data to direct your prospecting, chasing
Introduction Reporting. The word most akin to Marmite, you either love it or you hate it. Are you a spreadsheet geek, with formulas, pivot tables and conditioning statements a plenty, or do you dread the very
