Optimizing your website for lead generation might sound like a complicated and tricky process, but it is a no-brainer in the world of marketing. After spending a small fortune creating the website, you need to make the most of it and trying to turn every visitor into a lead. You should look at your website strategically and enhance it to capture leads in the most effective way possible. To understand it all, we’ll start the guide with a quick overview of what lead generation is and why you need to know all about it.

Let’s start with the basics…

A lead is a person who has indicated interest in your company in some way, the shape or form. It can be a click on your website, filling in a form to find out more information or asking a question on social media. Lead generation is the process of attracting and converting prospects into someone who has indicated an interest in your product or service.

 

Read the full guide here.

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