How social media affects lead generation
What did we ever do with our social media? It is such a massive part of our lives, both personal and professional, in the ever-evolving digital landscape we live in. Why? Because it’s effortless, and …
Lead generation in 2019
Lead generation has changed dramatically with the skyrocketing use of social media. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new …
Email marketing and lead generation
Email marketing is an effective way to keep potential customers, and already existing customers, engaged and informed. It’s a very effective way to keep businesses and their customers connected, by delivering important information as and …
Website magnets: What are they and why are they so important?
Website magnets are engagement tools that should be tactically used to provide value and enhance user experience. These magnets grab the attention of the website visitor the moment they need an answer to a question …
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The importance of integrating sales and marketing
Integrating your sales and marketing team is an integral strategy that every company should adopt in 2019. Potential customers are becoming more and more informed about their options through online research. This means that companies with …
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Top 10 Tips on Mobile Marketing
As marketers, we know that effective mobile marketing is no longer an added extra, but an absolute necessity in today’s growing digital world. We are a world of scrollers, swipers and tappers and we use our …
How to Create the Perfect Landing Page: A Checklist
A landing page is one of the most essential elements of lead generation and can help turn lots of visitors to your site into paying customers. By directing your potential customers to specific landing pages …
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30 video marketing stats that will make you want to start filming straight away
Have you noticed how all the ‘big dogs’ in your industry post video marketing content so much more than anyone else? We totally get it – creating and posting consistent video content can be frustrating and …
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Why everyone should include video in their content strategy
Reports have shown that video is the most in demand and popular form of content online today, with more and more businesses, including it in their marketing strategy. People don’t always have time to read lengthy …
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8 Top Tips for Better Email Marketing
Email marketing is still one of the most popular forms of digital marketing, but how you should approach it has changed in recent years. Long gone are the days when you’d send out thousands and …