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Your sales team is the backbone of your business. Making sure your team stays motivated and feels empowered is crucial to the success of your business and it should be your primary goal. Yet it can

Today’s Marketers use a wide range of software and technology to help them achieve their objectives. Often referred to as MarTech, or your Marketing Stack, it doesn’t take long for the number of tools you use

We know it sounds counterintuitive to say, but your Marketing Technology System could be the thorn in the side of your marketing team. Why? MarTech systems are handy go-to platforms which promise to fix all your

For most businesses, the buyer journey has many stages. The most switched on marketing and sales teams have identified these stages and implement tactics to engage with prospects at various touch points along this journey.  This

You’ve been tasked with a clear objective – to increase turnover and grow the business. This means finding new customers.  An effective strategy to do this successfully is inbound marketing. This takes time and resources to

Qualifying your leads. What does it really mean when you strip it back to the basics? In the short of it, qualifying your leads is a process of ensuring the prospects converting into leads are decent

We’re not ones for bumper sticker speak, but when we find one we love, we’re proud to slap it on our proverbial bonnet. “There’s no I in team” is a longstanding favourite. Why? Because cross-team working

How does Zymplify comply with GDPR? As the only end to end Marketing Automation platform on the market that supplies B2B Prospecting Data to it's clients Zymplify are acutely aware of our responsibilities around Data Compliance and