The definitive guide to inbound marketing
These days, consumers are more active in the buying cycle than ever before. They are skeptical of pushy marketers and have a hard time believing glaringly obvious sales messages. This is why inbound marketing is becoming so important. It works to attract the attention of prospects via high-quality, informative content and stirs up interest in your brand before they’re even ready to buy.

In this guide we'll cover:
  • What is inbound marketing
  • The 4 stages of inbound marketing
  • The difference between inbound and outbound marketing
  • Why you need an inbound marketing strategy
  • What inbound marketing can do
  • How to create an inbound marketing campaign
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Complete campaign trackability.
Track, measure and improve your campaigns, in real-time. 

Understand exactly what campaigns are working and generating an ROI. 
Built-in CRM.
Utilise the built-in CRM to manage all your relationships in one place. 

Manage your lists and contacts, and track every interaction.
Manage and organise all your content.
Manage all your content in one place using our built-in content asset management tool.

Organise your content into folders, by persona and by funnel stage.
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