Category: Blog

As a high growth software company, ensuring a steady flow of leads is one of the most pressing issues that Zymplify tries to address on a daily basis.  We have been a customer of G2 for

This blog has been written by our VP of Sales, Steve Lesser. Here’s what Steve has to say about G2 Buyer Intent powered by Zymplify, during this current climate: If you are like me and have

G2 is the world’s biggest tech marketplace, where businesses can research and review millions of companies to make better buying decisions when selecting software to meet their business needs.  How can you stand out when someone is researching your

“Content is King” – Bill Gates, 1996.  It was true then and even more so today.  Content really is the core of a compelling, winning marketing strategy.  There should be lots of it, tailored to meet

With lockdown in full swing, most home workers have had to adapt swiftly to stay connected with their colleagues, managers and customers.   Download statistics and share prices for the US-based, video communications platform Zoom Video have skyrocketed.  The

Converting a lead into a sale does not happen overnight, unfortunately, and that's if it even happens at all!  In fact, 79% of marketing leads never convert into sales and a lack of nurture is the main cause

Is your website on point? That’s probably a question you’ve read countless times on blogs like this, but what does it actually mean? It’s so vague and all-encompassing that beginning to review your website has become

While we don’t want to keep harping on about the current Coronavirus pandemic, we do feel that we’re in a position to offer some advice on how to keep your business operating as normal as is