What is Lead Generation?
Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. In a perfect world, these prospects …
Why Is Personalisation Important In Precision Email Marketing?
Personalisation is when you call the subscriber out by name or focus your email marketing efforts around their interests and behaviour. This tip works particularly well for email because it’s such a personal form of …
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3 Mistakes Marketers Make When Creating Campaigns
Research, strategy, execution, and analysis. Your standard basis when it comes to creating an ad, social, or any other type of target-driven campaign. However, amongst all the noise of the cluttered markets, it can be …
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How Marketing Automation and Customer Loyalty Go Hand in Hand
Marketing automation gives your business the tools it needs to gain essential insights into your customer’s journey from awareness to purchase, in real-time. You can analyse the customer data and from this trim the marketing …
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The Three Stages of a Typical Buyers Journey- Explained!
When your customer buys, subscribes or enquires about your product or service, they have come through a process. Nobody’s purchasing decisions are made on a whim. They have come through a set of stages, known …
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The Importance of Creating Personas for Your Business
If you work in, or with someone in sales and marketing you may have heard the term Persona a few times. The importance of personas for businesses is usually overlooked. You may create personas for …
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5 Cost Effective Ways To Grow Your Business
The Challenges of Growth We know that one of the biggest challenges businesses face is the ability to grow and scale whilst staying within budget. We see so many businesses stuck in the cycle of …
Imagine Your Sales Funnel Looked Like This
A sales funnel is a process that helps turn prospects into leads and finally into a customer. It is simply the steps a person takes to become a customer. What are the stages? Awareness A …
Content Hubs: What are they and why are they so important?
Where do you store your content? Your marketing team is putting it’s strategy into play, with the content being created for social and various marketing campaigns being shared – but wait. Where does all this …
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