The purpose of a multi-channel marketing campaign is to use offline and digital marketing tactics to target and engage with your buyer persona with the ultimate goal of increasing the bottom line. Challenge accepted. Whether …
5 Must Haves for Building Great Multi-Channel Campaigns Read More »
Successful sales outreach is heavily dependent on choosing to contact the right person at the right time with a message that is personalised to their pain points or goals. In 2021, Sales Hacker reported that …
Locating the person most likely to buy your product or service at a specific time can be a tricky but always worthwhile endeavour. Pitching a carefully crafted marketing message or sales communication to the right …
It is no secret that today’s buyers are out there looking for the best deals long before they decide to engage with a brand. They are more informed than ever before about the available options, …
When defining your sales process the emphasis is put on the steps a sales rep should go through to move a cold prospect to a warm lead, to a customer. What is sometimes forgotten is …
Customer acquisition requires getting in front of the right prospects, at the right time, with the right messages that resonate with them. Easily stated, but more tricky to execute. With proper planning, and the right …
4 Must Have Automated Journeys for Customer Acquisition Read More »
The content marketing landscape is shifting for B2B marketing in 2022. Consumers are expecting content to be relevant to them and their particular stage in the buying journey. As the sales process is becoming more …
How to create a Content Marketing Strategy using Intent Data Read More »
G2 have released their quarterly reports and we’ve been ranked ‘High Performer’ in the Marketing Automation category for the 12th quarter in a row. G2 is the leading review site for business software – think …
G2 Winter Report: We’re a High Performer 12 Times Over Read More »
With great data comes great challenges, or at least we think that is how the phrase should go.
As we plan for an exciting year of developments in 2022, the Zymplify team have picked their favourite marketing campaigns of 2021 and how they have shaped campaign planning for this year. Apple – ‘Hollywood …
What to learn from the best marketing campaigns of 2021 Read More »
