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What is Lead Scoring? According to Wikipedia, the definition of lead scoring is, ‘a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organisation. The resulting score
If you’ve been in sales for any length of time, you’ve probably heard the term “elevator pitch”. You may have wondered, what exactly is an elevator pitch.
You can book flights, order food, and get recommendations from pretty much anything from a chatbot in 2020. They are a very apparent part of how consumers communicate with brands and businesses and will continue to
It is essential to remain competitive in this ever-expanding digital landscape we live in, and one way to do that is engaged with multichannel marketing effectively. It refers to the combination of direct and indirect communication
Marketing campaigns have changed over the years and we now look to new and improved techniques as opposed to traditional methods. Inbound marketing campaigns were introduced in recent years and have become more and more important
If you’re a start-up or a small business that’s trying to get to grips with your marketing budget, then we are certain you have asked yourself this question in recent months. Are you spending enough to
Just like everything with digital marketing, lead generation trends change all the time. It’s important to stay up to date with what people are currently interested in so that you can create the most seamless and
Seventy-four per cent of marketers who have adopted a customer journey strategy agree that it has positively impacted overall customer engagement. As the path to conversion has become more complex, the ability to connect with shoppers
Search Engine Optimisation (SEO) is constantly changing, and to keep up-to-speed with it can be difficult. Like social media, email and emerging technologies like Artificial Intelligence (AI) and Virtual Reality (VR), search engines are continually changing
We’re really pleased to finally announce Vindicta Digital as our Zymplify Specialist SEO Partner. After many meetings discussing synergies between the two businesses, we’ve established a very clear partnership and are proud to have James Blake
