Traditional methods of creating marketing strategies, basing campaigns on assumptions, and employing a trial and error approach have no place in today’s consumer-driven market. Market trends change FAST, so it’s more important than ever that …
While many businesses are still playing catch up to the digital revolution savvy marketers who were ahead of the curve are taking their marketing one step further. Automating your marketing processes just isn’t enough anymore, …
How Precision Marketing Helps Build Trust And Show Visible ROI For Your Business Read More »
In today’s crowded market space, creating a competitive advantage can be a challenge for many organisations. Digitalisation has become the new norm and businesses that don’t adopt new strategies will be left behind. Here are …
5 Ways You Can Stand Out In A Crowded Market With Precision Marketing Read More »
Precise analytics are important and understanding how to calculate and use them can be a tough challenge. Using different platforms for marketing activities can make it difficult to figure out ROI. Zymplify’s end-to-end precision marketing platform …
3 Ways Your Business Can Succeed With Marketing Analytics Read More »
Lead generation is the process of attracting people who have never heard of your company and then converting them into leads that are interested in what you are selling. In a perfect world, these prospects …
Personalisation is when you call the subscriber out by name or focus your email marketing efforts around their interests and behaviour. This tip works particularly well for email because it’s such a personal form of …
Why Is Personalisation Important In Precision Email Marketing? Read More »
Research, strategy, execution, and analysis. Your standard basis when it comes to creating an ad, social, or any other type of target-driven campaign. However, amongst all the noise of the cluttered markets, it can be …
3 Mistakes Marketers Make When Creating Campaigns Read More »
Marketing automation gives your business the tools it needs to gain essential insights into your customer’s journey from awareness to purchase, in real-time. You can analyse the customer data and from this trim the marketing …
How Marketing Automation and Customer Loyalty Go Hand in Hand Read More »
When your customer buys, subscribes or enquires about your product or service, they have come through a process. Nobody’s purchasing decisions are made on a whim. They have come through a set of stages, known …
The Three Stages of a Typical Buyers Journey- Explained! Read More »
If you work in, or with someone in sales and marketing you may have heard the term Persona a few times. The importance of personas for businesses is usually overlooked. You may create personas for …
The Importance of Creating Personas for Your Business Read More »
