Prospecting – Who’s Job is it Anyway?
Prospecting. A word filled with so much promise. It offers the possibility of sales on the horizon, but it’s a task that can be anything but pleasant. At Zymplify, we want to redefine the way you …
The Holy Grail Of Making Sales
If you have a thirst for competition and welcome the challenge of beating sales records and the thrill of closing deals, then the world of sales may be the right place for you. But much …
The Mundane Marketing Tasks that are Zapping Your Team’s Creativity & Results
How many moments have we all had where we look at the time and say “where on earth has the time gone?” If time feels like it’s constantly slipping between your fingers, it’s because your team …
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How To Convince Your Boss To Invest In Marketing Automation
You know marketing automation software can provide amazing opportunities for your business and that it can deliver results – fast. You know it saves time and money, and helps to ensure you have a steady …
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A Marketer’s Guide to Finding Prospects Fast
The hunt for quality prospects is marketing’s age-old conundrum. Many heads have been scratched and many eyes have watered at the cost. How do you source at volume without tripling your marketing team? How do …
Sales Directors: Don’t Fall Into The Tech Trap
Technology is at the epicentre of life as we know it. We can’t avoid it. Our digital campaigns exist within it. Our connection to our customers thrives because of it. It has single-handedly expanded our …
Are Numerous Sales & Marketing Platform Subscriptions Slowing Down Your Business?
When the minutiae of sales and marketing admin become too much, it can feel tempting to offload processes on platform subscriptions with shiny promises to reduce your time spent on thankless tasks. But in reality, …
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The Marketing Methodology You Need to Scale Your Business Fast
This isn’t another blog post about what marketing tactics you should be using, or what metrics you should be checking weekly. This post is about implementing a winning marketing methodology, being vigilant in seeing it …
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Back To The Future: The Marketing Metrics That Give You Results
It can feel like a minefield navigating the various metrics used to benchmark our progress, but understanding the trajectory of our results is a powerful method for setting up your marketing plan for success. Essentially, …
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7 Ways to Fix the Sales & Marketing Divide
A quick Google search results in a ton of articles and research on the divide between sales and marketing, especially in B2B environments. As far back as 2006, Harvard Business Review published an article titled …